Google Ads for Automotive Industry: Driving Sales

Although 95% of auto purchases now take place at dealerships, search engines are where consumers start their buying journeys. The majority of auto marketers are aware that generating new leads for the dealership mostly requires internet advertising. However, there are a lot of obstacles (and expenses) associated with this car marketing approach. Acquiring the confidence of potential customers is a major obstacle encountered by car marketers. Ultimately, a marketer’s role is to assist in bringing in leads so that the sales team has customers to close deals with. However, automobile marketers are not above the competition in such a cutthroat field, where consumers are making extremely significant financial decisions that have a bearing on their daily lives.

Techniques for Automotive Industry

Build trust with customer reviews

Even though auto advertising can be intimidating, there are a few tried-and-m strategies for long-term success. These nine car marketing techniques will help you increase sales this year. For this, you can take the services of Brain Souls.

In addition to making sure you have positive evaluations, it is your responsibility as an automotive marketer to go above and above to make sure these testimonials are present wherever they may be. Make sure you are covering all the bases by using Yelp, Google, social media, and your website! Moreover, you may go above and above by filming and producing customer success stories and videos with your most cherished clients. You can then utilize these throughout your website, newsletter, and sponsored social media advertisements, among other platforms.

Be at the top of the Google SERP

Being at the top of Google is essential because it is your first line of defense! especially in light of the frequency with which users browse to the bottom of the SERP (HINT: not frequently). Making sure your listings are at the top is essential to the success of your automobile marketing because the top few listings always receive the most clicks. Your Google Ads approach needs to be very successful to achieve this. Thus, how can one get a page-top position without becoming bankrupt? Google prefers particular tactics, so using them will help you rank better without having to pay more money.

Bid on competitor keywords

When discussing search engine marketing, it’s critical to consider other keywords besides the obvious ones like “new Honda Accord.” To take on your rivals, you ought to launch an automobile marketing strategy.

Automotive marketing is a very competitive industry, so having strong ad copy that makes you stand out from the competitors is essential. To encourage leads to visit your website instead of your competitors, you should place a bid on the names of your top rivals and produce compelling advertisements. Shopping Ads are best to gain momentum.

Actively manage your negative keyword list

You may be surprised to learn that searches unrelated to your business can result in your adverts appearing. And you still have to pay if someone clicks on them? Bidding on wide or phrase-match keywords carries the risk of appearing in searches that aren’t relevant. Although placing an exact match bid would seem like a good idea, this will severely restrict your potential reach, thus finding negative keywords is an essential step in developing a car marketing strategy. 

Even though it may seem time-consuming, looking through your search query report is a must, particularly for those in the automobile sector. When your advertisements show up for unrelated search terms, your company’s credibility is immediately damaged. Because of this, being aware of how to set up negatives to ward off pointless search queries will not only save face but also save you money.

Consider the following scenario: You are bidding on the keyword “affordable cars,” yet your ad shows up for the search term “toy cars.” An inattentive parent may click by mistake. Not only is this a waste of time for the parent, but it also costs you money!

Adjust your campaign budgets based on car-buying trends

Is Thanksgiving the best day of the year to buy a car? How about the weekend of Memorial Day? Numerous unofficial “car-buying holidays” exist, per an investigation by TrueCar.com and the U.S. News & World Report, if you buy a car at the right time, you can get it for 7.5% to 8% less than the MSRP. Given that they have done some research, your audience should be aware of these car deal periods. To learn more about the days of the week and seasons that deal-seekers are most likely to look for their next car, check out this report.

Conclusion

Avoiding losing fresh leads throughout the marketing phase is crucial. Remarketing ads that are engaging is a wonderful method to recall them and make sure no leads fall out of the funnel. By displaying captivating Display advertising to individuals who have just visited your website, you can use remarketing to decrease your abandonment rate and close more deals by reminding them of your existence and guiding them through the process. To entice them into the store, try offering them a deal. By doing this, you can be sure that they can get in touch with your excellent sales team.